Immediate Start! Global Brand Lead Tzield (HCP Activation – EI label)
Company: Sanofi
Location: Morristown
Posted on: July 10, 2025
|
|
|
Job Description:
Job Title: Global Brand Lead Tzield (HCP Activation – EI label)
Location: Morristown, NJ or Cambridge, MA About You Global Brand
Lead Tzield (HCP Activation) At Sanofi we are creating a new
paradigm in the world of Autoimmune Diabetes. Tzield - a first in
class disease modification therapy can delay the onset of stage 3 -
dependency on insulin. What does this mean? For the first time,
people at risk of developing this devastating disease have hope –
we can now give children and adolescents 1000 days, free from the
burden of managing complex treatments, decisions,
interventions…with just one course of Tzield. Time for our kids to
just be kids. Our ambition is to improve thousands of lives
impacted by Autoimmune Diabetes – in this team we will fostering a
culture of innovation, patient-centricity, and disruptive thinking.
We are a global company where employees have a purpose and passion
to work closely with partners, people and patients. We have now a
long-term commitment to Autoimmune Diabetes and we intend to
continue to deliver ground breaking innovations in this space.
Global Brand Lead Tzield (HCP Activation) - Who You Are As the
Global Brand Lead Tzield, you are an highly experienced and
successful Marketeer who has gained experiences in creating
paradigm changes with best in class marketing. You have a strong
understanding of the health system including value and access,
clinical and patient advocacy. You are passionate about building
brands, creating compelling campaigns and calls to action. You have
a passion for insights, a curiosity to understand the HCP and the
patient journey. You have moved past traditional pharma marketing
and have embraced new, innovative, disruptive techniques to create
change in new therapy areas We are an innovative global healthcare
company with a focus on immunology that extends to innovation in
diabetes and transplant medicine. Across different countries, our
talented teams are determined to deliver a best-in-class customer
experience using the best of digital, artificial intelligence and
personal know-how. With a focus on immunology that extends to
innovation in diabetes and transplant medicines, we pursue Progress
to make a real impact on millions of patients around the world. The
Role This role reports into the Global Head of Autoimmune Diabetes.
You will be leading HCP activation strategy, for a first-in-class,
monoclonal antibody specialty disease launch, working in
conjunction with countries. The HCP activation strategy is critical
to the success of the overall brand. Building on an early phase
campaign, you will set the standard of what good looks like across
all markets. Main Responsibilities: - Co-creates and executes the
Global Tzield Integrated Growth plan (IGP) - HCP activation
strategy: Working with country and cross functional colleagues, to
co-create a best in class HCP activation strategy with
corresponding materials and innovative approaches - Transforms the
US campaign to an award-winning global campaign, refines the
positioning ensuring high relevance and high impact for all wave 1
countries - Understands what it will take to move the needle,
develops – Heavy emphasis on creating content based on HCP
persona’s. - Responsible for bringing the best out of partner
agencies – leads hiring of the right agencies to develop best in
class materials - Owner of the Content strategy: Articulation and
activation of the HCP touchpoint journey based on persona, modular
content and omnichannel approach - Defines KPI’s and metrics to
measure success - Creates ‘intensity’ around customer insights:
Responsible for the development and delivery of key insights plan
for HCP’s with other team members - Brings to the forefront the
right discussions and creates alignment: using newly formed Global
Brand Team/Global Leadership forums – shapes key strategic
questions, develops country alignment. Travel Expectations: Up to
25% About You Basic Requirements: - Bachelor’s Degree - 10 years
across critical functions including Market Access, HEOR, Medical,
External Affairs or similar relevant experience - The ability to
collaborate with a range of different functions to achieve outcomes
- Demonstration of previous complex project management - Experience
of external / customer interactions - Robust experience with
contributing to Global/country Brand plan - Strong PMO skills with
the ability to lead, simplify and move at pace, large complex
programs - Preferred Requirements - Successful global launch
experience Specialty / Rare disease/ Type 1 Diabetes - Delivered
launches in new green field therapy areas - Strong Medical acumen
is a desired Why Choose Us? - Bring the miracles of science to life
alongside a supportive, future-focused team. - Discover endless
opportunities to grow your talent and drive your career, whether
it’s through a promotion or lateral move, at home or
internationally. - Enjoy a thoughtful, well-crafted rewards package
that recognizes your contribution and amplifies your impact. - Take
good care of yourself and your family, with a wide range of health
and wellbeing benefits including high-quality healthcare,
prevention and wellness programs and at least 14 weeks’
gender-neutral parental leave. Sanofi Inc. and its U.S. affiliates
are Equal Opportunity and Affirmative Action employers committed to
a culturally diverse workforce. All qualified applicants will
receive consideration for employment without regard to race; color;
creed; religion; national origin; age; ancestry; nationality;
marital, domestic partnership or civil union status; sex, gender,
gender identity or expression; affectional or sexual orientation;
disability; veteran or military status or liability for military
status; domestic violence victim status; atypical cellular or blood
trait; genetic information (including the refusal to submit to
genetic testing) or any other characteristic protected by law. vhd
LI-Onsite All compensation will be determined commensurate with
demonstrated experience. Employees may be eligible to participate
in Company employee benefit programs, and additional benefits
information can be found here.
Keywords: Sanofi, North Bergen , Immediate Start! Global Brand Lead Tzield (HCP Activation – EI label), Science, Research & Development , Morristown, New Jersey
