Senior Innovation Manager, Marketing
Company: Lactalis American Group
Location: New York
Posted on: April 18, 2024
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Job Description:
DescriptionLactalis American Group is currently seeking
candidates to join our Innovating Marketing team in New York City,
NY.--Lactalis, the world leader in dairy, is a family-owned
business with more than 85,000 pragmatic and ambitious
professionals worldwide, committed to nurturing the future by
providing healthy and delicious dairy products that bring people
together every day. We produce award-winning dairy products that
bring people together every day. We offer an enviable range of
dairy brands including Galbani, Prsident, Kraft Natural Cheese,
Cracker Barrel, Black Diamond, Parmalat, Siggi s, and Stonyfield
Organic in addition to several brands imported from our affiliates
in Europe.--At Lactalis, our core values of AMBITION, ENGAGEMENT,
and SIMPLICITY are at the heart of everything we do. We are
dedicated to building a safe, diverse, inclusive, and authentic
workplace and we know that our candidates come from many different
backgrounds, cultures, and experiences. If you re excited about
this role but your past experience doesn t align perfectly with
every qualification in the job posting, we still encourage you to
apply and share with us your STORY, your PASSION, and your
EXPERTISE! --You may be just the perfect candidate for this or
other roles within our company.--Lactalis is an equal employment
opportunity employer. We will not discriminate against applicants
with regard to any legally-recognized basis including, but not
limited to: veteran status, race, color, religion, sex, national
origin, age, marital status, sexual orientation, and physical or
mental disabilities.----From your PASSION to oursThe Senior
Marketing Manager will be responsible for developing strategy and
implementing plans and targets for their assigned product lines in
addition to launching innovation/renovations across a transversal
portfolio of products. Ability to organize and control assigned
product line(s) from conceptual stages through product life cycles
to optimize profit and meet marketing, financial, and corporate
growth objectives by performing the following duties:From your
EXPERTISE to oursKey responsibilities for this position include:Set
effective business strategy along with Marketing Director to move
business ahead and achieve high-level objectives/metrics;
demonstrate a deep understanding of brand strategy and the
competitive landscape in which the brand operates, including
real-time
understanding of what is driving our products and category trends
in the market place.Develop and execute effective annual marketing
programs that build the brand in the long run and achieve targeted
operating results as specified in the current year budget; work
collaboratively with key inter-dependences to construct this
planDevelopment of the annual plans, demonstrate expertise in the
full marketing mix and utilize
best practices
to achieve business results; pricing: monitor the market and
proactively set optimal price points, recommending pricing action
as needed; promotions: work effectively and collaboratively with
the creative agencies to develop and execute impactful public
relations and promotions to achieve results and continuously
improve best practices: distribution: work with Sales and Trade
Marketing to set appropriate distribution goals; product:.,
demonstrate a true mastery of the marketing mix and how to
manipulate it to achieve results.--Be a key voice in the area of
input to Sales through Trade Marketing to provide accurate budgets
and forecasts about volume and mix; provide input in the area of
upside potential and downside risk.Help drive best practices in
market research needed to guide new product development, and
communications work: advertising product campaigns and other
executions involving the expression of the brand positioning and
strategy; work closely with outside suppliers and internal Lactalis
personnel to set action standards, establish annual plans for
required input.Set strategic goals for packaging graphics and all
other in-store communications vehicles to ensure that the brand
image is contemporary, consistent with brand strategy, and
competitive within the shelf set; expertly manages the outside
agency as required to achieve excellence in product presentation at
retail.Demonstrate an in-depth understanding of the business
P&L, Circana (IRI data) and actively manage marketing programs
to impact results, including pricing, A&P spending, and all
other marketing mix activities that impact volume and
profit;--Interact with the Category Management team to understand
the latest category trends and consumer insights.Maintain ability
to travel, some internationally, 10-15% of the time.--Demonstrate
commitment to a safe working environment that promotes the health
and well-being of all employees and that will further contribute to
the Company s overall performance and success.--This description
reflects management s assignment of essential functions, it does
not proscribe or restrict the tasks that may be assigned.To fulfill
these responsibilities, tools such as a computer, phone, and/or
allowance(s) may be provided.Reasonable accommodations may be made
to enable individuals with disabilities to perform these Essential
Duties and Responsibilities.Requirements----From your STORY to
oursQualified applicants will contribute the
following:EducationBachelor s degree required; preferably
concentrated in Marketing, Business, or Communications; MBA
preferredExperience7+ years of Management experience required7-10+
years of related experience requiredExperience in Food/Beverage
Industry preferredLaunch experienceSpecialized KnowledgeA robust
working knowledge of marketing along with strong interpersonal
skills is necessary --Must have a solid understanding of financial
concepts including profitability, budgeting, pricing, etc. and a
working knowledge of a profit and loss statement
both how to prepare one and how to interpret existing ones.Must
have strong project management skills and coordinate several
activities internally with a variety of departments and
functions.Skills / AbilitiesProficiency in Microsoft Excel, Word,
and PowerPoint are required.--Must have strong communication,
organization, and project management skills.--
Keywords: Lactalis American Group, North Bergen , Senior Innovation Manager, Marketing, Executive , New York, New Jersey
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