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Marketing Manager

Company: Bergen Logistics
Location: North Bergen
Posted on: May 14, 2022

Job Description:

Bergen Logistics is looking for a Marketing Manager to help design, plan and implement our marketing and advertising activities. For this role, you should be well-versed in the full marketing mix, experienced with digital marketing strategies, skilled in writing and publishing digital content, and be familiar with researching and analyzing market data on customers--- behavior. You should also be able to analyze quantitative data to interpret ROI and KPI metrics and report department performance to the executive team. Ultimately, you will help us achieve our business goals through building and managing high performing marketing strategies and campaigns. Requirements Duties and Responsibilities Manage daily administrative tasks to ensure the Marketing department runs smoothly Create and manage content and calendar for social media channels. Create internal marketing materials: employee newsletter, digital signage Develop content and strategies for web site enhancements. Manage digital media strategies and campaigns. Gather and analyze consumer behavior data (e.g. web traffic and rankings) Create reports on marketing and sales metrics, like conversion rates Keep organized records of marketing metrics and results of past campaigns Prepare regular sales forecasting reports Monitor competitors--- marketing activities Conduct market research to identify new opportunities Identify and engage in media influencers. Research and maintain industry event and tradeshow calendars. Qualifications BS degree in Marketing, Journalism or related field or proven work experience as a Marketing Associate, Marketing Assistant or similar role Excellent writing, designing and publishing skills Knowledge of digital marketing tools and techniques Experience with SEO/SEM campaigns, web analytics, and Google Adwords Solid computer skills, including MS Excel, Word, PowerPoint, GSuite Excellent communication and presentation skills Strong analytical skills with a goal-oriented attitude Ambitious and self-motivated Excited about learning and expanding comfort zones Able to work well with a team or independently Desire to grow personally and professionally.

Keywords: Bergen Logistics, North Bergen , Marketing Manager, Executive , North Bergen, New Jersey

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