Company: VCNY Home
Location: North Bergen
Posted on: May 7, 2022
The Brand Manager is responsible for maintaining the brand focus
and managing the strategic planning, sales, and marketing direction
for the brand.
Work with sales leads to gather data and feedback and provide to
product teams to ensure assortments are aligned with account
Work with licensors to understand trends/specs and approval
processes required to curate each brand line.
Initiate the development with internal departments to develop,
create, market, and produce collections for each brand.
Responsible for strategic planning, development, and
financials/projections regarding all current brands and initiatives
to drive growth of national and internal brand portfolios.
Establish MSRP's in partnership with merchandising team and develop
pricing strategy for each brand in partnership.
Partner with sourcing on any changes needed to product or pricing
during buy process and ensure accuracy
Partner with demand planning and sales on buy strategy based on
projected sales, selling history and customer feedback.
Prepare and present presentations and recaps as needed both
internally and externally at the brand level
Present brand in account meetings as needed
Recap retail and wholesale selling and utilize information to help
Frequently prepare targeted assortment packages
Additional brand specific projects as needed
Bachelor's Degree in Fashion Merchandising/Marketing or related
3 - 5 YEARS WORKING EXPERIENCE
Excellent organizational and communication skills with
Ability to multi-task and prioritize in a demanding environment
Proficient in Microsoft Office
Prior successful marketing campaign and branding work experience
Keywords: VCNY Home, North Bergen , Brand Manager, Executive , North Bergen, New Jersey
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